01 Measure
02 Reduce
Science-Aligned Targets
Aligned with the global need to limit warming to to 1.5 degrees Celsius.
Active Reduction Commitments
Reduction Action Plans
Active Reduction Work
Upstream shipping
We plan to reduce emissions from upstream shipping by increasing the lead times for production and shipping to reduce/eliminate air freight in favor of more sustainable shipping methods.
Packaging
We plan to reduce emissions associated with our products' hang tags by reducing their size by 25% across product categories.
Raw materials
We plan to reduce manufacturing emissions from raw materials by assessing opportunities to replace virgin cotton with recycled cotton.
Raw materials
We plan to reduce manufacturing emissions from raw materials by assessing opportunities to replace virgin cotton with recycled cotton.
Packaging
We'll reuse old cardboard boxes and packing materials for outbound shipping to wholesale accounts, reducing our reliance on new boxes and materials by 30-50%, in our Vermont and Ontario warehouses.
Completed Reduction Plans
Upstream shipping
We plan to reduce emissions from upstream shipping by increasing the lead times for production and shipping to reduce/eliminate air freight in favor of more sustainable shipping methods.
Packaging
We plan to reduce emissions associated with our products' hang tags by reducing their size by 25% across product categories.
Raw materials
We plan to reduce manufacturing emissions from raw materials by assessing opportunities to replace virgin cotton with recycled cotton.
Energy at offices or controlled facilities
Transition 100% of purchased electricity to renewable energy from wind & solar through our electric utility in our Toronto headquarters.
Packaging
We'll reuse old cardboard boxes and packing materials for outbound shipping to wholesale accounts, reducing our reliance on new boxes and materials by 30-50%, in our Vermont and Ontario warehouses.
03 Compensate
Creating sustainable, ethically-handmade products is at the heart of everything we do. All Fluf products respect the people who make them, the people who use them, and the planet we all share. All of our products are manufactured exclusively with non-toxic, organic, renewable and recycled materials, and everything is handmade in our small, family-run, GOTS-certified facility -which requires adherence to the strictest social and environmental standards. Achieving carbon neutrality is the next step in our sustainability journey.