01 Measure
02 Reduce
Science-Aligned Targets
Aligned with the global need to limit warming to to 1.5 degrees Celsius.
Active Reduction Commitments
We commit to reducing 2021 Scope 1 and 2 emissions 50% by 2030.
Reduction Action Plans
Active Reduction Work
Business Travel
Implement a policy for low-carbon business travel to better understand our business flight patterns detailed logging of all air miles travelled for all team members, to determine where we can reduce unnecessary travel and create travel efficiencies..
Electricity
Transition 100% electricity to renewable hydro, solar and wind through our electric utility in our San Francisco office headquarters.
Upstream Shipping
We will reduce emissions resulting from upstream shipping by reducing our reliance on air freight for our product by better planning our production and allowing enough lead time to ship product by boat.
Upstream Shipping
We will reduce emissions resulting from upstream shipping by reducing our reliance on air freight for our product by better planning our production and allowing enough lead time to ship product by boat.
Operational Waste
We will use sustainable textile dying materials on all our new textile products releasing in 2023 to reduce water waste and unsustainable dying processes.
Raw Materials
We are continuing to reduce our reliance on virgin materials. We are switching all our sunglasses hardcase production to recycled canvas, produced without dyes. We are switching all our cleaning cloths to recycled cloth made without dye.
Business Travel
Reduce emissions from business travel by instituting new policies about the # of attendees at trade shows to three
Employee Commuting
Reduce emissions from employee commuting.
Goods Services
Reduce emissions from materials used in cases and cleaning cloths.
Completed Reduction Plans
Business Travel
Implement a policy for low-carbon business travel to better understand our business flight patterns detailed logging of all air miles travelled for all team members, to determine where we can reduce unnecessary travel and create travel efficiencies..
Electricity
Transition 100% electricity to renewable hydro, solar and wind through our electric utility in our San Francisco office headquarters.
Upstream Shipping
We will reduce emissions resulting from upstream shipping by reducing our reliance on air freight for our product by better planning our production and allowing enough lead time to ship product by boat.
Upstream Shipping
We will reduce the proportion of inbound freight that we ship by air cargo, instead relying on more efficient sea cargo to transport our goods. With the global cargo chaos in 2021, we moved backwards on this metric as we shipped more cargo via air.
Operational Waste
We will use sustainable textile dying materials on all our new textile products releasing in 2023 to reduce water waste and unsustainable dying processes.
Raw Materials
We are continuing to reduce our reliance on virgin materials. We are switching all our sunglasses hardcase production to recycled canvas, produced without dyes. We are switching all our cleaning cloths to recycled cloth made without dye.
Business Travel
Reduce emissions from business travel by instituting new policies about the # of attendees at trade shows to three
Employee Commuting
Reduce emissions from employee commuting.
Goods Services
Reduce emissions from materials used in cases and cleaning cloths.
03 Compensate
We believe that sustainability is more than just a single initiative or material choice undertaken by a company. Serious Sustainability is a holistic way of conducting business that permeates every facet of our operations, marketing, and relationships. We require a high standard of environmentalism from our suppliers, our partners, our retailers and-- most of all-- ourselves.
