Perspectives
It’s Time for a Consumer Approach to the Climate Crisis
A carbon price is the only way to nudge individuals and companies toward low-carbon choices. It's time for brands and consumers to adopt one for themselves.
Austin Whitman is CEO and co-founder of The Change Climate Project. For more than two decades he has worked to create new markets and demand for climate solutions. He believes companies and individuals can make a huge difference for the climate if they're just shown how. Outside of work, he is a dad, a woodworker, and spends a lot of time in New England's great outdoors.
A carbon price is the only way to nudge individuals and companies toward low-carbon choices. It's time for brands and consumers to adopt one for themselves.
