How We’re Evolving our Standard to Support the Climate Transition

Change Climate
April 15, 2024
At this stage in the game, it’s baffling that such a fundamental question remains unanswered: how - and how much - are companies investing in the climate transition? The proposed Standard will look directly at this question.

In the five years since we launched the Climate Neutral Certified label, we have worked with hundreds of companies and become the leading independent climate label in the U.S. 

Each year, we update and improve our Standard to reflect the latest thinking, best practices, and rapid changes within the climate movement. Normally these updates occur in consultation with independent experts that serve on our Advisory Committee. This year we are taking it a step further and also opening up the Standard to broad feedback via a public input form, and we hope you’ll take a minute to weigh in

We are doing this as we develop deeper revisions to the Standard that will help us get even more companies to accelerate their climate transitions.

The Evolution of the Standard

The objective of our climate label is to compel more companies to eliminate greenhouse gas emissions faster. When a company completes certification, they must understand their climate impact and take concrete steps to reduce it over time. This, in turn, makes it easier for consumers to understand the climate actions of companies.

Yet the climate crisis continues to worsen, and we want to spark corporate investment in a low-carbon future at a bigger scale. With this in mind, we drafted a set of proposed changes to the certification standard that will change how we think about accountability for GHG emissions.

A Scorecard for Investment in the Climate Transition

Strip away the heady debate about the ‘best’ way to address the climate crisis, and you’ll see that it all comes down to one thing: investment in the climate transition. We know that companies, individuals, and governments aren’t investing enough yet, because emissions remain too high. 

Worse, for years now we have been led to trust that companies plan to invest in the future to meet long term targets. Thousands of companies have made net zero pledges or set reduction targets aligned with science, but there is no evidence that these pledges and targets are leading to reduced emissions – and ample criticism that they lack integrity and follow through.

At this stage in the game, it’s baffling that such a fundamental question remains unanswered: how – and how much – are companies investing in the climate transition?

The proposed Standard looks directly at this question. Following extensive stakeholder input, we devised a framework that moves beyond climate neutrality and uses an internal carbon price to define required investment levels within and beyond a company’s value chain.

We now have a solid draft for a 2025 Standard that creates financial accountability and gives companies a uniform approach to making carbon pricing a guiding part of their decision process. It is grounded in the simple idea that climate claims should be evaluated by how much money is going towards the climate transition. Now we need your input to feel confident that the draft Standard checks off all five of our priorities: accessible, actionable, accountable, aligned, and equitable.

Your Voice Matters

Starting today, we’re asking for input around the proposed Standard changes. And we want to hear from you!

The input period will run until June 14.

This is your chance to help us make our certification and label even stronger – backed by a compelling Standard that is easy for consumers to grasp, clear so people can trust it, and concrete so companies will act.

Visit our 2025 Standard Review page to see the draft Standard and share your comments with us via the Public Input Survey

To stay up-to-date on the progress we’re making and learn how you can get involved, visit and subscribe to our newsletter. 

Let’s do this. 


PS. Questions, comments? Our inbox is always open. Email

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